During the past decade, we’ve seen quite the revolution when it comes to feminine hygiene products. Women no longer see their periods as something shameful, embarrassing or hidden, some even post pictures of their stains on Instagram. Along with this newfound pride, came a booming market and plenty of retail opportunities. In the US alone, there are at least 18 subscription services that deliver your monthly stash to your door. Some boxes come with luxury items and special treats, others are cost-effective. Some focus on sustainability and humanitarian efforts, others on a wealth of choice. There are even boxes that are solely focused on the teen market.
The market might be quite saturated in the States, but some countries, like Norway, haven’t tapped into this booming trend at all. That’s where monthlee.no comes in.
We’re a subscription service that allows women to choose top quality organic feminine hygiene products (and possibly a few treats), and have it delivered straight to their door. After doing some research in Norway, it became clear that a service like this would be welcomed here. The women we spoke to said that they want:
This guide is intended to assist anyone who writes copy for Monthlee. How we talk to people can make a big difference in how they feel about our product and services. Our goal is to make sure users get the right message, encouragement, and instructions at the right time.
THE MONTHLEE MISSION STATEMENT:
Monthlee is where women (who get periods) can go to get 100% organic sanitary products delivered straight to their door on a regular basis.
This flow represents the main actions I imagine a user would take.