It is important to establish a consistent and appropriate tone of voice for Minga. This can be used in all communication, marketing and advertising material.

Content Mission Statement

Minga is where art enthusiasts and collectors can go to get exclusive pieces that were created by world-renowned artists.

The website is not an online shop, but rather a high-end gallery.

Minga's voice

• Professional & Trustworthy (more serious than playful)
• Enthusiastic
• Add a touch of Minga (that extra little Bavarian something)

Mini Style Guide

Website copy:

I wrote the English website copy for Minga:

https://www.minga-fineart.com/en