Client: Groove VPN

UX Writer: Carla K.

Brief:

GrooveVPN voice & tone guide:

• We inject fun and quirkiness into everything we do
• We pursue new and creative ideas
• We’re light-hearted and don’t mind goofing off a bit (when appropriate)

Scenario:

When a user switches their location from one country to another, it takes somewhere between 5–10 seconds to connect to the new location.

Design:

I've learnt a great deal over the past few weeks about how clarity should always win, but I do think in this case there's room for creativity. It might be good, it might be terrible...I'm taking a gamble :)

Copy